Align.
Scale.
Succeed.
Designed for B2B SaaS companies growing from
$1M to $100M

"Denise quickly assessed where we needed support and jumped in to help."

Keith Graham
CEO
Strivacity
"Denise quickly assessed where we needed support and jumped in to help. She brought a valuable outside perspective that helped the team reality-check some of the GTM and hiring challenges we were facing. Her support was thoughtful and action-oriented, helping us develop and drive plans to move forward.”
On every road to go-to-market
success there are ups and downs
One quarter you close the biggest deal in company history. Two quarters later growth stalls or execution stumbles.
In 20+ years of leading sales at companies with 0 to $300 million in ARR, there are five most common moments in the Go-To-Market journey where I’ve seen companies benefit from an external perspective.

If this is your phase - together we can unlock your company’s growth

Your sales leaders are smart but need stronger accountability, coaching, and consistency
We’ll develop your sales leaders into force multipliers—equipping them with clear expectations, stronger coaching rhythms, and aligned execution habits. Because scale doesn’t come from adding reps—it comes from elevating leadership

You want a trusted strategic partner—not another playbook
I bring hands-on executive leadership and real-world experience scaling companies from $1M to $100M. I don’t just advise—I embed, lead, coach, and help you execute. We’ll create shared clarity around vision, metrics, and execution. Because a first team that’s aligned can multiply impact across the entire org.
“Working with Denise has been transformative”

Maen Mahfoud
CEO
Replate
"Working with you has been transformative. I now feel better and more aligned with my team on how we will achieve our goals for this year and beyond."
"I place her as the "best of the best" in the worldwide sales management category"

Andrew Malone
Director of Global Alliances
Broadcom
"Denise is a world class sales leader and executive. She is dynamic, inspiring and credible at all levels both internally and externally. Denise builds extremely strong loyal teams and drives a culture of high achievement and integrity with her direct reports. She has the unique ability to plan and strategize at a detailed level whilst also providing extremely effective customer facing "front line" support for her sales organization. Denise actively develops and implements an infrastructure that encourages and rewards sales success - her teams have consistently performed at the very highest levels because of this. I have been highly inspired and motivated by Denise's leadership and I place her as the "best of the best" in the worldwide sales management category."
"An insightful executive who brings immediate and lasting value to the business and people around her. First class"

Kevin Doyle
Vice President
Global Field & Channel Marketin
"A highly respected, successful sales leader who motivates and inspires those around her, Denise is high energy, passionate and focused. Constantly striving to get the best out of her team and those around her, she fosters team spirit and engenders loyalty. Dynamic, committed and competitive yet approachable, empowering and consultative. Always putting the interests of the business and her team first, she’s an insightful executive who brings immediate and lasting value to the business and people around her. First class."
"Denise is one of those leaders that people want to follow, I would follow her again"

Rich Pierpont
Vice President of Sales
Omnifold
"Denise is an exceptional sales leader. She has a unique ability to understand the sales process of her products while coaching the team to surpass their goals...Denise is one of those leaders that people want to follow, I would follow her again."
"It's not often to find a a Sales & Marketing Leader who consistently maintains precise balance between an aggressive execution style and strategic long range vision"

US Defense & Intelligence Sales Leader
"It's not often to find a a Sales & Marketing Leader who consistently maintains precise balance between an aggressive execution style and strategic long range vision. Denise uses a combination of customer experience and market data to take technology and translate that into customer value."
"Part of what makes Denise’s leadership style so exceptional is her commitment to discovering each person’s why"

Senior Account Executive
Recorded Future
"Part of what makes Denise’s leadership style so exceptional is her commitment to discovering each person’s why and inspiring and influencing from there. She does this with her customers so she can deliver what they need, and she does this with her teams and executives so she can illuminate the path to success and drive her teams across the finish line."
"Denise is the best revenue leader I have worked with"

Michael J. Graven
Director
Palo Alto Networks Unit 42
Denise is the best revenue leader I have worked with...Denise joined Expel at a critical time...She rapidly earned the trust of the existing sales staff...Then, she expanded the team by hiring thoughtfully...and providing opportunities for current employees to grow into new positions.
Many sales “leaders” are just managers. Denise actually leads. She is a wildly effective coach, especially of high performers who can be a real pain in the neck (like me.)
Even when the news was bad, we could count on her to understand the situation and then ask some questions about what we might (all) do to turn it around.
Denise brings the rare combination of strategic clarity, deep empathy, and operational excellence. She builds systems that scale but never forgets that growth is a team sport. If you're looking for a leader who can unlock potential, drive performance, and do it all with integrity—you just found her.
“She achieved the very difficult blend of quickly growing revenue while reducing cost of sales and scaling for the future”

Phillip Dunkelberger
President & CEO at Nok Nok Labs
“She achieved the very difficult blend of quickly growing revenue while reducing cost of sales and scaling for the future. Her "lead from the front" management style created deep customer/channel relationships that led to larger orders and more profitable repeat business.”
“She built a successful Sales team from the ground up”

Dwayne Melancon
Chief Technology Officer
"Denise and I worked together during the "formative years" of Tripwire, and she built a successful Sales team from the ground up. This enabled the company to make it onto the Forbes 100 list of fastest-growing private companies for several years in a row. We also worked closely in driving organizational change within the company, and in many rounds of VC fundraising. She is a driven, high achiever and great to work with."
"She's the rare sales leader who can motivate every member of the team to go beyond what they feel is possible"

Jack Farrel
Securing Agentic AI
"There are people who are managers and people who are leaders. Denise fits squarely in the latter category. She's the rare sales leader who can motivate every member of the team to go beyond what they feel is possible, while making everyone feel like their individual contribution is not only important, but critical to the success of the team.
This applies not only to people in her organization. I've seen her leadership in working with marketing and executive teams to craft messaging that is relevant in the security marketplace. She's able to go beyond what people say, and listen to what they mean. I recommend Denise without hesitation and would work with her again any day."
“She re-created one of the best sales teams I have worked with in my career.”

Mosea K.
GTM Sales Leader & Startup Advisor
“Denise transformed the Security Sales organization at Neustar during various growth and building stages... She re-created one of the best sales teams I have worked with in my career.”
“Her depth of experience and resultant maturity enables sales teams to take a winning approach"

Lee Finck
Global Channel Leader
“Her depth of experience and resultant maturity enables sales teams to take a winning approach through consistent use of proven sales methodologies...
Denise’s versatility as an organizational thought leader will result in great impact to her company’s culture, not to mention its top and bottom lines.”
“Her ability to navigate complex organizational challenges with a strategic mindset was matched only by her genuine commitment to her team’s well-being”

Andrew Barton
Senior HR
Wiz
"Her ability to navigate complex organizational challenges with a strategic mindset was matched only by her genuine commitment to her team’s well-being. She championed open communication and fostered a culture of collaboration, empowering her sales leadership team to adapt and excel amid shifting priorities...I feel very fortunate to have worked with Denise but more importantly to have learned key characteristics I hope to take forward with me as a leader."
“Denise is a fantastic mentor and always someone I could turn to for guidance.”

Mase Issa
Co-Founder and COOO
Fixify
"Beyond her impressive leadership as a CRO, Denise is a fantastic mentor and always someone I could turn to for guidance. She has a unique ability to unlock talent and help others grow."
"She's had a huge impact on me both personally and professionally"

Andrew H
Senior Director
"Denise is a world class person and leader. I worked for her twice in my career and I'd do it again in a heartbeat...
She deeply cares about people. She recognizes and celebrates wins and provides coaching, guidance, and feedback in a way that empowers. Denise operates with extremely high integrity and truly wants those around her to be successful...She's had a huge impact on me both personally and professionally...”
"[Denise’s] leadership has left an indelible mark on my career"

Todd Evers
VP of Global Sales
Sonrai
"...Her leadership has left an indelible mark on my career... Denise’s ability to align sales strategies with business objectives while nurturing an inclusive, people-first culture is truly remarkable. Her visionary approach has helped drive unprecedented growth and performance in each organization...
Denise’s blend of business acumen and genuine care for people sets her apart as a leader in the industry."

Denise Hayman
CEO
25+ years of sales and growth leadership experiences
Past employers include Expel, Recorded Future, Neustar, PGP
Awarded CRO of the year in 2022
The way companies buy has changed. How we sell needs to transform at the same pace. As companies grow they face different challenges.
I created SalesVelocity with the belief that high-performance teams thrive when leadership is aligned, teams have clarity, and organizations are executing with precision. I’ve successfully scaled startups, reignited stalled growth, and led nine companies to acquisition—all by focusing on what matters most: people, leadership, and execution.
Ways we can work together
Fractional CRO
A hands-on approach including day-to-day leadership and strategy:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
Drive growth plans
Build revenue operations such as forecasting and capacity
Define GTM strategy
Attend board meetings
Align marketing, sales, and CS
Fractional Chief Strategy& Sales Officer
I help high-growth companies align vision with execution:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Optimize sales
Drive growth plans
Drive scalable revenue
Create Strategic clarity
Create high-performance leadership
Accelerate Go-To-Market
Executive & Team Advisory
I work with the executive team on topics such as:
Drive growth plans
Mission clarity; shared vision
Successful execution plan
Define GTM strategy
Build revenue operations such as forecasting and capacity
Accountability and Ownership
Leadership alignment to success
1:1 Leadership Coaching
Personalized coaching tailored to the individual that can focus on:
Drive growth plans
Sharpening decision-making
Boosting resilience
Define GTM strategy
Build revenue operations such as forecasting and capacity
Navigating strategic challenges
Supporting new leader mentorship
Fractional CRO
A hands-on approach including day-to-day leadership and strategy:
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
Align marketing, sales, and CS
Attend board meetings
Define GTM strategy
Build revenue operations such as forecasting and capacity
Drive growth plans
You’re in safe hands - we will work together to help you make the big leap
The approach we take is rooted in consultation and building trust. When trust is strong, teams move faster innovate freely and execute with confidence.
We will work closely to align leadership and evolve the execution so you can succeed.
1
Align on the goal
Diagnosing Market Changes
Establish mission clarity, align stakeholders and create the trust required to create the foundation for change.
2
Establish team norms
Winning teams have habits, rituals and a strong culture of trust and accountability. That’s how they power through setbacks. I’ll create & refine norms, then set a rhythm that’s the heartbeat of continuous performance.
3
Define a strategy that scales
Diagnosing Market Changes
Align on the sales strategy to optimize go-to-market fit, refine messaging by testing value propositions, analyzing customers and deals and iterating based on data.
4
Make success measurable
Diagnosing Market Changes
Sales is the most metric-driven org in most companies. Having a plan and holding the team accountable are key. We’ll create a plan and ensure sustained success through regular check-ins and re-alignment. By assessing progress, addressing challenges, and reinforcing commitments we maintain focus, accountability, and long-term success.
