You didn’t become a CRO to live in reaction mode.
Yet many revenue leaders reach a point where:
Growth has stalled or become unpredictable
You’re ready for your next stage Growth Blueprint
Forecasts feel fragile
Teams are working hard but not moving together
You’re carrying too much in your head—and on your shoulders
You know something needs to change, but you don’t want another “framework” that dies after Q2
The CRO Growth Accelerator is a high-signal, peer-driven mastermind for senior revenue leaders navigating scale, complexity, and leadership inflection points—without burning themselves or their teams out.
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Who This Is For
Chief Revenue Officers (CRO)
Chief Growth Officer (CGO)
Chief Customer Officer
Founder-CEOs leading revenue
VPs of Sales + GTM leaders
Especially those in:
Series A–C or PE-backed companies
Founder-led to leadership-driven transitions
High-growth or post-growth recalibration phases
The Transformation Promise
(Before → After)
Before
You’re probably:
Leading reactively under growth pressure
Carrying too much personally (hero mode)
Rescuing instead of coaching
Lacking full trust in pipeline and forecasts
Experiencing leadership strain or burnout
Knowing change is needed, but unsure how to create it sustainably
After
You’ll leave as:
Leaders feeling grounded and ready for scale
Owners of a structured revenue model to create predictability
Builders of healthy, accountable teams
Leaders operating through systems and tactics, not heroics
Executives who can scale without losing themselves
Introducing the SalesVelocity Operating System™
This mastermind is anchored in SalesVelocity’s proprietary operating system—a practical, leadership-ready framework built from 20+ years of CRO experience across SaaS, security, and cloud services.
The 6 Pillars of the SalesVelocity Operating System™
Strategic Clarity + Alignment (The North Star)
Align leaders around what truly matters—and what doesn’t.
Pipeline Engine + Predictable Math (What)
Design a defensible revenue model you can trust.
Revenue Leadership + Team Health (Who)
Build the structure, roles, and accountability that sustain performance.
Go-to-Market + Sales Process Excellence (How)
Standardize how deals move, decisions are made, and teams execute.
Sales Cadence + Forecasting Discipline (When)
Create operating rhythms that replace chaos with confidence.
Metrics That Matter (Why)
Measure what’s true, what’s working, and what must change.
Program Details
The CRO Growth Accelerator Mastermind
Cohort Size
10–15 senior leaders (intentionally small)
Investment
$10,000
Program Length
3 Months
April 7 - June 24
What’s Included
01
Group Coaching
(2x per month)
Call Structure (90 minutes):
→ 45 min: Teaching + application
→ 15 min: Q&A
→ 20 min: Activation + implementation
→ 10 min: Hot seat or synthesis
02
Lightweight Pre-Work(15–20 minutes)
Before each session, you’ll:
→ Listen: Short micro-learning video
→ Gather: Pull relevant comp or pipeline data
→ Share: Document one key insight or answer guided questions
Designed to prepare—not overwhelm.
03
1-on-1 Coaching Support
→ Onboarding Session (60 min):
Personal growth + leadership plan based on intake
04
1-on-1 Coaching Support
→ Two 30-min Check-Ins:
Just-in-time support you schedule as needed.
This ensures your real-world challenges get addressed—not just discussed.
05
Additional Support
You will get:
→ Monthly live Q&A calls (30–60 min)
→ Private peer community
→ Sales Operating System Vault
(templates, tools, recordings, and operating artifacts)
Clarity
Clarity starts with truth.
An honest view of what’s working, what’s fragile, and what must change.
Clarity means shared priorities, clear standards, and decisions grounded in reality—not noise or optimism.
Without clarity, execution drifts.
With clarity, leaders regain control.
Trust
Trust is not soft.
It is operational.
Trust allows leaders to be candid, teams to align, and decisions to move faster.
It creates the space to confront reality without defensiveness or performance.
Without trust, teams hesitate.
With trust, alignment becomes possible.
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Momentum
Momentum is the outcome—not the goal.
When clarity and trust move together, execution accelerates naturally.
Leaders stop carrying everything alone.
Teams move in the same direction, with confidence and purpose.
Momentum isn’t chaos.
It’s progress you can feel—and measure.
Why This Mastermind Is Different
This is not:
→ A tactics swap
→ A loud performance room
→ A “do more” program
This is:
→ A thinking space for leaders at inflection points
→ A system-driven approach to trust and momentum
→ A peer room built on candor, accountability, and care
Transformation + Trust = Momentum.
"Thank you so much for your wisdom, support, and for being such a wonderful person at just the right time! I truly cherish every hour we spend talking, and I’m filled with hope that I can take all the amazing insights you share and use them to grow for my family, my team, and my future self"
-VP Europe, High Growth Security Company
“Denise helped us identify blind spots and adopt a proven sales operating system. Her framework brought clarity and focus to our leadership team, and within weeks we saw measurable improvements in forecasting accuracy, pipeline health, and alignment across regions. She gave us the confidence to execute at a higher level. Working with Denise has been transformative."
-CEO, Global Security Company
“Working with Denise has been a game-changer. She helped me to translate big-picture growth goals into a clear, executable plan that my team could rally behind. For the first time, our strategy, pipeline, and people are truly aligned.”
-CRO, AI Software Company
"It's not often to find a a Sales & Marketing Leader who consistently maintains precise balance between an aggressive execution style and strategic long range vision"
-CRO, Cloud Security Company
Introducing the SalesVelocity Operating System™
This mastermind is anchored in SalesVelocity’s proprietary operating system—a practical, leadership-ready framework built from 20+ years of CRO experience across SaaS, security, and cloud services.
The 6 Pillars of the SalesVelocity Operating System™
Strategic Clarity + Alignment (The North Star)
Align leaders around what truly matters—and what doesn’t.
Pipeline Engine + Predictable Math (What)
Design a defensible revenue model you can trust.
Revenue Leadership + Team Health (Who)
Build the structure, roles, and accountability that sustain performance.
Go-to-Market + Sales Process Excellence (How)
Standardize how deals move, decisions are made, and teams execute.
Sales Cadence + Forecasting Discipline (When)
Create operating rhythms that replace chaos with confidence.
Metrics That Matter (Why)
Measure what’s true, what’s working, and what must change.
Frequently Asked Questions
You’ll learn how to design and lead a revenue system that creates trust, predictability, and momentum—without relying on heroics.
You’ll work inside the SalesVelocity Operating System™, including tools for pipeline math, cadence design, leadership rhythms, and metrics that matter.
It’s built from over 20 years of CRO experience across SaaS, security, and cloud—refined through real GTM transformations, not theory.
This is for senior leaders responsible for revenue outcomes—CROs, Founder-CEOs, and VPs of Sales managing complexity and scale.
Position it as leadership infrastructure—not coaching. This program strengthens forecasting accuracy, team health, and execution discipline.
Denise Hayman
CEO
25+ years of sales and growth leadership experiences
Past employers include Expel, Recorded Future, Neustar, PGP
Awarded CRO of the year in 2022
About Denise Hayman
Denise is the CEO of SalesVelocity, where she advises CEOs and CROs through critical go-to-market inflection points.
As a former CRO with 20+ years across SaaS, security, and cloud services, she partners with Series A–C and PE-backed companies transitioning from founder-led execution to leadership-driven scale.
She specializes in translating strategy into execution—building operating rhythms, leadership cadence, and revenue systems that last.
She cares deeply about how companies grow, not just how fast.
